AFI
Engagement Brief · Custom Living Homes
Performance · Findability · Design

A faster, easier‑to‑find, and more beautiful website.

Here's a plain‑English look at what's holding customlivinghomes.com back today — and exactly how we'll fix it, in three clear phases, without disrupting the live site.

Prepared for
Custom Living Homes
Prepared by
Bizrupt Agency
Scope
Speed · SEO · UI/UX
Date
June 2026
00
Where we're starting

An honest snapshot.

We ran a full technical audit of the site — measuring real load times, how Google sees your pages, and the overall experience on a phone. The good news: the foundation is sound and the issues are fixable. The opportunity is large because the site is currently slow and nearly invisible in search.

Phone speed score
29
→ goal
60+ / 100
Google grades every site 0–100 for mobile speed. We're starting in the red.
Time to load on a phone
28s
→ goal
under 4s
How long before the main image appears on a typical phone connection. Most visitors leave well before this.
Visitors from Google / mo
~53
→ goal
grow steadily
Despite 190+ pages, the site is almost absent from search results today.
Near‑duplicate pages
103
→ goal
unique & useful
Over 100 city pages are 99% identical — Google treats these as low quality and skips them.
01
Phase One

Make it fast.

Performance & Speed First priority

A site that loads in seconds, not half a minute.

Right now the page carries a lot of heavy, behind‑the‑scenes code and oversized images that force phones to do too much work before anything appears. We'll streamline all of it.

What this means for you: visitors stop leaving before the page loads, Google rewards the faster site with better rankings, and the whole experience feels modern and responsive.
  • 01Trim the heavy code. Remove unused scripts and visual effects that quietly slow every page — the single biggest speed win.
  • 02Right‑size the images. Some photos are 18 MB each. We'll compress and resize the whole library so pages stay sharp but load instantly.
  • 03Add a global delivery network (CDN). Serve the site from servers close to each visitor, with smart caching so repeat visits are near‑instant.
  • 04Fix what loads first. Make sure the main image and text appear immediately instead of waiting on everything else.
  • 05Tidy the plugins. Remove redundant and risky add‑ons to make the site lighter, safer, and easier to maintain.
02
Phase Two

Get it found.

Search & Findability (SEO) High upside

Show up when people search for homes in your areas.

The site already ranks just below the first page for several local searches — small, winnable gaps. The bigger issue is that 100+ city pages are nearly identical, which Google quietly ignores. We'll fix the structure and double down on the content that can win.

What this means for you: more of the right people — buyers searching for mobile and manufactured homes in your cities — find you on Google, every month, without paying for ads.
  • 01Fix the duplicate city pages. Make the pages for cities you actually serve genuinely useful — real listings, local detail, photos — and consolidate the empty ones.
  • 02Win the "almost there" searches. A dozen local searches sit at position 5–11. Focused tune‑ups can push them onto page one quickly.
  • 03Own the ADU opportunity. "What is an ADU" is searched ~3,800×/month and you already have 7 scattered pages on it. We'll merge them into one strong, authoritative guide.
  • 04Strengthen local presence. Optimize your Google Business Profile, reviews, and local listings — the engine for a local home business.
  • 05Clean technical foundation. Search Console setup, sitemap, and tidy site structure so Google can read and trust the site.
03
Phase Three

Make it shine.

UI / UX & Design Once it's fast

A clean, cohesive, modern look that converts.

With the site fast and findable, we polish the experience — consistent design, effortless on mobile, and clear paths for visitors to call, browse homes, or request a consultation.

What this means for you: the site looks like the quality of homes you sell, builds trust instantly, and turns more visitors into real leads.
  • 01A cohesive visual style. Consistent typography, spacing, colors, and buttons across every page — no more pieced‑together feel.
  • 02Mobile‑first polish. Most of your visitors are on phones. We'll make every page effortless to tap, read, and navigate.
  • 03Clear calls to action. Every page guides visitors to the next step — call, browse inventory, trade‑in, or book an ADU consult.
  • 04Trust at a glance. Reviews, credentials, and real photography placed where they reassure buyers.
  • 05Accessible to everyone. Readable text, proper labels, and contrast — better for users and for Google.
—
How we work

Careful, measured, no surprises.

Your live site stays safe throughout. Every change is backed up, tested away from the public site first, and measured before and after — so we always know it helped.

01 / Protect

Back up first

A full backup and a private staging copy before we touch anything live.

02 / Change

One step at a time

Improvements ship in small, safe increments — never a risky big‑bang rebuild.

03 / Measure

Prove it worked

We re‑test speed and search after each change and report the real numbers.

04 / Report

Stay in the loop

Clear updates in plain language — you always know what's done and what's next.

04
The sequence

What happens, and when.

First
Speed foundation. Trim heavy code, optimize images, add the CDN, fix loading. The site gets dramatically faster.
In parallel
Search fixes. Resolve the duplicate pages, consolidate the ADU content, and capture the "almost there" local searches.
Then
Local growth. Google Business Profile, reviews, and listings to build steady local visibility.
Finally
Design polish. A cohesive, modern, mobile‑first look with clear paths to contact you.